I build design organizations that turn complexity into competitive advantage.
I’m a principal designer and product design executive with an engineering background and 15+ years of experience helping teams align strategy, improve how they work, and create products people can trust.
Leadership is the work behind the work.
Designing a modular platform: from siloed products to one unified experience
Led the experience strategy and operating model that let autonomous feature teams build independently while collectively delivering one coherent platform.
Designing in code: from representations of products to the product itself
Introduced a design-in-code program so designers worked in the same UI language and component architecture as production, removing much of the handoff itself.
From urgent requests to value-aligned design workstreams
Created a design operating model that turned fragmented requests into coordinated value streams, and made team structure, staffing, and investment visible to the organization.
Make better work possible.
Connect business strategy to customer behaviour, product hypotheses and evidence, so every investment supports a defined value driver.
Define value streams, decision rights, a consistent initiative lifecycle and validation checkpoints so product, design and engineering deliver as one unit.
Start from the work and the capabilities it requires, then build role charters, a career architecture, coaching, hiring and succession that scale.
Treat quality as a system across four streams: shared standards, proportionate review, validation in the working product, and measured outcomes.
Create a shared case for change, build alliances across functions, and sequence improvements so teams adopt new practices without interrupting delivery.
I approach leadership as systems design.
Let’s build something better.
I’m interested in design leadership opportunities where product complexity, organizational change, and meaningful customer outcomes intersect.